An analogy might help budding educational scholars think about and systematically undertake the steps involved in educational research, by reflecting on its similarity with a more familiar process (for many of us) used to create and share cooking recipes.
When writing and sharing a cooking recipe, an experienced chef would be ever mindful of the potential audience (other chefs, with varying backgrounds and level of training), availability of ingredients, availability of cooking methods (and alternative ingredients and cooking methods), and cooking for different tastes (different customers). The purpose of recording a recipe, which has ideally been arrived at through a combination of experience, and experimentation (by varying the ingredients and cooking process, for different palates) is dissemination, allowing reproduction of the cooking process, and ideally to (re)produce good (and similar) products and outcomes.
Reflect that this process is very similar to what a scholarly educator, and particularly educational scholar would do - with educational and research outcomes in mind, an investigative mindset (to improve, to refine, to innovate), coupled with a systematic process to design, document, obtain evidence for and validate, followed by dissemination of “educational recipes” for peer review, critique and application/replication of “experimentally” or “experientially” promising educational interventions.
(see slide attached, first presented on session resource blog/website http://telat13apmec.blogspot.sg/ for symposium on "Developing Scholarship in using Technology to enhance Teaching and Learning" @ 13th APMEC 2016; symposium presented by John Sandars and Poh-Sun Goh )